Sure, it’s not 2006 anymore, but “American Idol” is now soliciting auditions via MySpace.
Despite the use of dying MySpace, the concept is sound. I hope “Idol” finds some good talent this way.
Justin Bieber was discovered on YouTube. “America’s Got Talent’ also used YouTube this season.
Rupert Murdoch’s News Corp. owns MySpace, so this is probably an effort to resuscitate the dying brand through its sister TV network Fox.
Here’s the press release:
In celebration of AMERICAN IDOL’s 10th anniversary season, the No. 1 show on television is offering aspiring singers an additional opportunity to have their voices heard. 19 Entertainment, FremantleMedia North America and FOX have partnered with MySpace to revolutionize the show’s audition process. Beginning today through October 6, hopefuls between the ages of 15 and 28 (as of July 15, 2010) will have the opportunity to submit an audition video exclusively on MySpace at www.myspace.com/americanidol.
Entrants should demonstrate their stellar singing ability by performing one of the songs from the approved list a cappella. Videos are limited to 40 seconds in length, and are limited to one submission per person. Auditions will be judged in a similar fashion to the live audition cities and a select number will advance to the next round of callbacks in Los Angeles. Visit www.myspace.com/americanidol for more information, the song list and the full terms and conditions of the video submission process. Fans will be able to share the videos across various networks and watch highlights in a special gallery on the MySpace page.
“AMERICAN IDOL has established itself as the largest stage to find and elevate new artists,” said Courtney Holt, MySpace Music President. “Marrying this year’s auditions with MySpace, a platform renowned for discovering new talent, allows the show to broaden its reach online in the search for Season 10 hopefuls.”
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