Justin Bieber haircut cost doll company $100000 - Daily Mail

<div id="js-article-text" readability="130.309321003"> <!-- google_ad_section_start(name=s2) --> <p> By Dianne King<br /></p><p>Last updated at 2:24 PM on 9th October 2011</p> <p><span>Superstar Justin Bieber cost his toy doll maker a whopping $100,000 when he chopped off his famous locks.</span></p><p><span>The Canadian singer opted for a new haircut earlier this year just before he turned 17 - a sudden move that left The Bridge Direct company reeling, according to CNN.</span></p><p><span>Gone was his trademark shaggy sideswept 'do and in place was a funky, shorter look.</span></p><div class="thinCenter" readability="8"> <img src="http://i.dailymail.co.uk/i/pix/2011/10/08/article-2046881-0E4AA88400000578-421_468x639.jpg" width="468" height="639" alt="Hair cut fiasco: Doll manufacturer The Bridge Direct says Justin's change of hairstyle earlier this year caused them big issues" class="blkBorder" /><p class="imageCaption">Hair cut fiasco: Doll manufacturer The Bridge Direct says Justin's change of hairstyle earlier this year caused them big issues</p></div> <p><span>'First off, I had no idea what he did,' said Jay Foreman, founder and CEO of the Florida-based firm, which hit the jackpot in June 2010 by scoring an exclusive license to make Justin Bieber dolls.'I heard a lot of shrieks around me, and people running in and out of their offices.'</span></p><p><span>The doll deal had been enormous for the one-year old firm, which employed just a handful of workers at the time.</span></p><p><span>Foreman's brand managers - many of whom had set up Google alerts in order to keep tabs on the teen heartthrob's every move - were first at the company to learn about the shock haircut.</span></p><p class="imageCaption">Changing it up: The singer chopped off his trademark hair earlier this year</p><p><span>'I got everyone into a conference room and we looked at some images,' Foreman told CNN Money.</span></p><p><span>'We weren't sure what he had done. Then it became obvious that his trademark was gone.'</span></p><p><span>The unexpected chop meant the firm, based in Boca Raton, had to alter its autumn 2011 round of manufacturing to reflect Bieber's fresh image - a last minute switch now revealed to have cost $100,000.</span></p><p><span>'We didn't want to disappoint fans with a Justin Bieber doll that doesn't look exactly like him anymore,' added Foreman. 'But there wasn't much we could do about it.'</span></p><div class="thinCenter" readability="8"> <img src="http://i.dailymail.co.uk/i/pix/2011/10/08/article-2046881-0E4ABB8200000578-152_468x340.jpg" width="468" height="340" alt="No longer shaggy: There were lots of styles of the Bieber doll that are going to have to changed for the next manufacturing run" class="blkBorder" /><p class="imageCaption">No longer shaggy: There were lots of styles of the Bieber doll that are going to have to changed for the next manufacturing run</p></div> <p><span>So although the new Bieber figurine set to hit store shelves soon will retain his former sidesweep style, Bieber's hair has since been changed for the second round of production.</span></p><p><span>'Would I rather that Justin called me three months before he made a hair change? Yes. But we know that won't happen,' said Foreman.</span></p><p><span>'That said, I'm glad he didn't go for a Mohawk. That would have been a real problem.'</span></p><p><span>Even though Bieber threw him a curve ball, Foreman says he isn't holding any grudges. 'You take a risk when you're creating a product based on a celebrity,' he said.</span></p><div class="thinCenter" readability="8"> <img src="http://i.dailymail.co.uk/i/pix/2011/10/08/article-2046881-0E4452BB00000578-89_468x511.jpg" width="468" height="511" alt="Peace: The singer is currently in Brazil where he delighted fans with an appearance on his balcony earlier this week" class="blkBorder" /><p class="imageCaption">Peace: The singer is currently in Brazil where he delighted fans with an appearance on his balcony earlier this week</p></div> <p><span>'Justin cutting his hair is a big problem. It's not my biggest problem.</span></p><p><span>'If Justin Bieber was photographed smoking a hookah pipe, for example, or some such kind of 'risky behavior,' that could doom a small toy maker.</span></p><p><span>'Retailers could pull all of the dolls off the shelve and send them back to me. That could bankrupt me,' he said.</span></p><p><span>For that reason, Foreman said he's staying well away from one celebrity - infamous starlet Lindsay Lohan. 'I can't afford that risk,' he said.</span></p> <!-- google_ad_section_end(name=s2) --> <p> </p> </div>